Taylor Patterson began working with North Alabama Athletics in January 2026 as an account executive through Peak Sports MGMT.
Patterson joins the Lions from Murray State, where she spent six years as both a student and as a fulfillment coordinator for corporate sponsorships for the Racers' athletic department. She managed 115 corporate sponsorships for Murray State and helped coordinate in-game activations, signage, promotional items and hospitality elements. She also helped contribute to over $1.3 million in annual athletic revenue from her position.
Originally from Boonville, Indiana, Patterson obtained a bachelor's degree in organizational communication from Murray State in 2022. She then pursued a master's degree in business administration, which she completed in May 2025. Her role with Peak began in August 2024 during her master's program.
While a student at Murray State, Patterson got involved as early as September 2021 as an intern with Peak. She also interned with athletics operations in 2022, then transitioned to marketing and fan engagement in 2023 as a graduate assistant.
Patterson has been involved in a number of leadership roles. She was invited as a guest speaker at Murray State's PRSSA Eastern District Conference in 2025 to speak to eight different PRSSA Chapters about her role in public relations and marketing. She also was the sports chair and recruitment chair for Sigma Alpha Sorority.
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